2026 regional and municipal elections in Slovakia

Online Campaign Barometer

How candidates for regional governor and city mayor were discussed on Facebook and Instagram during the 2026 campaign. Aggregated for the whole campaign, no names.

Data collection completed Loading data…
–candidates monitored
–profiles on FB and IG
–posts by candidates
–comments by the public

The campaign in numbers

Highlights from the aggregate data for the whole period from 24 June to 8 November 2026.

–busiest day in the discussions
–comments per candidate post on average
–more comments per post on Facebook than on Instagram
–of all comments were added in the last week before the elections (17–23 Oct)
–fewer comments per day in the second week after the elections (1–7 Nov) than in the last week before them
–when candidates posted most often (day and hour)

Campaign curve

Daily count by publication date. Candidates for regional governor compared with candidates for city mayor.

Where discussion is most intense

Average number of comments per candidate post by region (regional and city elections combined). Whole period since 24 June 2026.

Facebook or Instagram

Share of posts and comments by network. Whole period since 24 June 2026.

Moderation and edits

Discussions keep changing after they start. We tracked how often. Whole period since 24 June 2026.

–of posts have commenting turned off or restricted
–of comments later disappeared (deleted by their author or hidden by the page administrator)
–of posts were edited by candidates afterwards
–of comments were edited by their authors

When candidates post

Number of posts by day of the week and hour. A stronger colour means more posts. Whole period since 24 June 2026.

Tone of discussion

Simple counts, without assessing the content of comments. Whole period since 24 June 2026.

–of comments are replies to another comment
–of discussions have a lively thread: 5 or more replies to one comment
–of comments are posted at night (23:00 – 5:00)
–of comments contain no words: only emoji, a sticker, GIF or image

Your feedback

Is the barometer useful? Is something missing, or have you found an error? Write to us. Only the research team reads the feedback; we do not publish it.

How useful is the barometer for you?

Research results

We completed data collection on 8 November 2026. The figures on this page are final. We are now analysing the data and preparing the results for publication in academic journals. Links to the published articles will be added here.

About the research

What we study. How female and male candidates in regional and municipal elections are talked about in online discussions: whether the focus is more on their competence, personal qualities or appearance, how often insults and hate speech appear, and whether gender stereotypes are present. We build on international research and transfer it to the Slovak context. In 2027 we also plan to follow the elections to the National Council of the Slovak Republic.

How. From 24 June to 8 November 2026 we monitored the public profiles of candidates for the presidency of self-governing regions (regional governors) and for city mayor on Facebook and Instagram. We recorded their public posts and the comments below them several times a day, including later edits and deletions.

Privacy. We do not store the names of commenters; we replace them with a random code. On this website we only publish aggregate figures for the whole data collection period. We do not evaluate individual candidates or parties.

Research team

Mgr. Andrej Kóňa, PhD.

Institute of Political Science and Public Administration, Faculty of Social Sciences, University of Ss. Cyril and Methodius in Trnava

Smart cities and local government, digital readiness, public policy. Author of the Slovak Smart City Index.

doc. PhDr. Martin Švikruha, PhD.

Institute of Political Science and Public Administration, Faculty of Social Sciences, University of Ss. Cyril and Methodius in Trnava

Regional and local self-government, decentralisation, public administration.

Visitor privacy

This is a translation. The Slovak version of this page is legally binding.

Controllers. Personal data are processed jointly (Art. 26 GDPR) by the University of Ss. Cyril and Methodius in Trnava, Faculty of Social Sciences, Nám. J. Herdu 2, 917 01 Trnava, Slovakia (research team Andrej Kóňa, Martin Švikruha), and Brand Institute, o. z., which operates this website. To exercise your rights, simply write to the contact e-mail in the About the research section; we will handle your request jointly.

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Your rights. You have the right of access to your data, to rectification and erasure, to restriction of processing, to withdraw your consent and to lodge a complaint with the Office for Personal Data Protection of the Slovak Republic (dataprotection.gov.sk). Just write to us.

Research data from social media (comments) are pseudonymised and are published on this website only as aggregate figures; see About the research.